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Airbus do to compete against Boeing’s 777X ?

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When the Farnborough Air Show opens Monday outside London, the pressure will be on Airbus executives, who face a stack of big strategic questions about how they’ll revamp their widebody-jet lineup. Such high-stakes decisions are frequently angst-ridden. In 2011, Boeing stumbled into the launch of the 737 MAX, its updated narrowbody, then dithered for more than a year before launching its 777X last fall. At Farnborough, “the eyes of the aviation world are on Airbus,” said Richard Aboulafia, longtime aerospace analyst with the Teal Group. “There isn’t the same level of existential dilemma for Boeing at this Air Show.” That’s how John Wojick, head of sales at Boeing Commercial Airplanes, sees it too. Once Boeing launched the 777X in Dubailast November, Wojick’s widebody-jet strategy was set. Boeing now has a clear plan to execute: Ramp up production of 787 Dreamliners and deliver the 777X on time. Airbus, in contrast, is still pondering how to fill gaps at the la...